Short showPersuasion Beyond Power
Discover how to guide decisions and build consensus even without a formal title or rank. Through stories on reciprocity and social proof, learn psychological strategies to navigate teams, families, and daily interactions. Master the art of ethical leadership to get things done effectively.
Latest drops:
Mobilizing communities using one human story
The psychological reason facts fail to inspire real change.
Shaping decisions using the anchoring effect
Why the first number spoken controls the conversation
Boost Team Morale Using Emotional Contagion
How one person's state of mind can shift a whole group.
Influence Your Team Using Loss Aversion
Why we fear losing more than we value winning.
Gain Acceptance using Familiarity
Influence others without ever making an argument.
Win Over Skeptics by Planting an Idea
Your words gain influence after people forget they're yours.
Build Influence by Mirroring Others
The subconscious reason someone feels 'in sync' with you.
Build Influence with Strategic Competence
How excelling at one thing makes people listen to you.
Get Your Idea Accepted Using Repetition
How our brains mistake the familiar for the factual.
Influence Behavior using Altercasting
People tend to live up to the labels you give them.